6 Reasons Why eCommerce
- June 11, 2022
- eCommerce
- Admin
Along with other cutting-edge tech innovations like IoT and AI, e-commerce has had a prominent impact on the business world in the last two decades. The business landscape has changed vastly, which is apparent from the way sales and marketing is carried out by modern organisations today. More and more IT companies have pushed their way into the top companies lists, the ones released by the likes of Forbes or Fortune for instance.
These companies are enabling themselves to grow through the use of eCommerce development services, and that of their clients too. One of the biggest boons of digitisation is that now any company can sell its product to anyone across the world. The importance of eCommerce in today’s business world cannot be stressed enough. Amazon, the leading luminary of the eCommerce brigade, has trillions of market capitalization. They regularly feature in the top-3 of the world’s largest companies! While Amazon is a third-party eCommerce platform, your business can benefit a lot by having your eCommerce business and become a prominent revenue stream.
Let us find out how –
1. Global outreach
One day you are a brick-and-mortar shop in your hometown, the next day, you are open to serve the entire world. Ecommerce website development removes geographical limitations and makes you and your brand accessible to all.
By adopting a multi-language eCommerce platform, you can cater to prospective customers in places where a foreign language is prevalent. Top brands localise their online store to different geographies and open up revenue streams in previously untapped markets.
2. Cost-benefit
Opening a retail store in a posh neighbourhood involves hefty initial investments. This includes investment in the real estate, expenses in the décor, and installing required equipment in the store. An eCommerce website development company, on the other hand, helps you establish a virtual presence at a fraction of the cost.
Site development, hosting, and domain charges are some of the expenses that you need to incur. But there is very little you need to invest on overheads like rent, salaries, utilities cost etc. These expenses cannot be avoided in an offline retail store.
3. Automated sales and inventory
Once you populate your product(s) into the eCommerce platform, the platform can be programmed to keep a stock of the stocks.
Stock in hand, out-of-stock products, sales made etc., can all be automated in eCommerce platforms.
This reduces your operational efforts and provides real-time availability to your interested customers.
4. Always functional
You need to close your retail store at the end of each day. But an online store is always open. Through eCommerce website development you can receive orders all the time and around the year.
You can predefine the delivery timeline and ship as per your convenience.
The customer experience improves as people can visit your online store at any time and track the delivery status of their ordered product.
5. Access to data
Apart from the inventory data, eCommerce platforms can also be used as a repository of customer data. You can incorporate tools Hotjar and Google Analytics into your eCommerce platform and collect this valuable information. Customer browsing patterns, shopping patterns and interests can all be captured.
This information can be used to provide a personalised shopping experience to the customers and analyse customer behaviour patterns.
6. Better marketing possibilities
IT-enabled marketing opportunities can be tapped through eCommerce platforms.
You can use social media marketing tools to increase your virtual presence. Email marketing and search engine marketing can also help you reach out to a wider audience.
With a strong SEO campaign, you can improve your Google ranking and your global reach. You can even monetise your traffic inflow through pay-per-click ads.
eCommerce strategy is the way to dominate your industry
Ecommerce web development gives you a wide array of opportunities to your business. Thus, having a meticulous eCommerce strategy will help you increase your virtual presence and your brand value in the long run.
