Covid Impact
- February 11, 2022
- Covid
- Admin
COVID impact on Direct-to-consumer eRetailers
COVID-19 is nothing short of a black swan event. With cases towering over 9.9 million cases globally, and fatalities in excess of five hundred thousand, countries seem to be scampering to find a way to arrest the spread. As high street stores retreated into lockdown across the world.
COVID impact on Direct-to-Consumer eRetailers
COVID-19 is nothing short of a black swan event. With cases towering over 9.9 million cases globally, and fatalities in excess of five hundred thousand, countries seem to be scampering to find a way to arrest the spread.
There is a huge opportunity to engage target audience that was, up until now, always connected, rarely engaged and frequently distracted.
The right orchestration of strategies can help brands to –
- Ride the elevated engagement wave
- Reduce customer acquisition cost
- Increase conversion rate
- Lower fulfillment cost
Here’s what D2C retailers need to analyze to identify the direction and quantum of change.
